Continuing this week with our exploration of colour in clothing, we take a look at vibrant orange.  Not just for Halloween, orange is a popular colour for the hot summer months, as well as Spring, leading up to summertime.

Orange is flamboyant and chaotic, passionate and loud.  It is a colour that explodes with attitude, fun and personality.  Often this colour is associated with ambition, spontaneity and a positive outlook on life.

Often times, this is a great colour to use during economic times, keeping us motivated and looking towards the brighter side. Emotionally, orange offers strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

A great colour to not only use in events to but to incorporate in the logo and branding of your company, always illustrating that you are forward thinking, ambitious, positive thinking and ready to rock!

The color orange relates to social communications and conversation. An inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking.

Wearing orange during times of stress, or shock can help to balance your emotions. It can bring about our your creativity and willingness to embrace new ideas.

Companies Using Orange: Pizza Pizza, Home Depot, Chicago Bears, Phoenix Suns, Tropicana.

Last week we discussed the importance of the colour Black in marketing and branding for your company.  In the family of blue, but a close relative to black, this week we look into the meanings behind NAVY.

You may think of police officers, the navy, or military when you think of the colour navy, and this is because it is a colour that symbolizes power, authority, confidence and importance.

Alongside the power in navy, and the confidence the colour eludes, it can also convey intelligence, sophistication and a beautiful sense of elegance.  It is more than an accent colour, but a colour that isn’t as harsh as black, but yet carries strong under tones to promote your company or next event.

It isn’t a surprise that dark shades like navy and black are so popular in the trade; like black, navy contours the body and is complimenting to various body types.

Navy is conservative enough to be appropriate for every occasion, and brings with it authoritative confidence that lifts morals and defines your company.

Examples of brands using navy: The Dallas Cowboys, TELUS, Gap and the Chicago Cubs.

Follow us on twitter: @gingerichgroup

Last week we spent some time over looking the importance of various colours, and the role colour plays in corporate branding. In the weeks to come, we will be reviewing colour to colour, and hopefully help you make these crucial decisions to your company’s vision.

Black

Black, not traditionally considered a colour, is the most intrical and important “colour” for promotional and corporate apparel.Always a compliment to any figure, black can hide our flaws while accentuating our highlights.

It is one colour that fits for all corporate apparel, but is it right for branding?

Black is associated with power, elegance, formality, mystery but also death, evil and grief. Although suggesting strength and authority, it can also have a negative connotation in corporate branding.

Black is formal and elegant, think black Mercedes, black tuxedo, but doesn’t have the punch factor of strong corporate colours.

However, combine black with other strong colours like red and orange, and it can be a winning factor in reflecting a strong power image to clients.

Companies who have used black in it’s branding: Nike, Adidas, Blackberry and Sony.

In today’s North American society, it has been determined that colour can influence the human mind so much that in fact, consumers will spend more money if they are attracted to a particular colour.  This is why companies use careful consideration when choosing the colours that will represent who they are and what they believe.
 
Many companies use the colours blue and green in their corporate branding.  Blue symbolizes depth and stability, while green symbolizes safety and wealth, and in combination these colours make a strong duo of stability and financial safety.
 
Bell Canada uses the colours blue and white to display to the consumer that the company is stable, and pure, providing the uttermost satisfaction in regards to telephone, cable, and internet.
 
Pepsi Cola uses the colours red, white and blue, not only to show patronage to its country (U.S.A), but to show consumers that they are stable, pure, yet have an inner fire that builds their strength and determination (red).
 
Red and white are the colours that represent Rogers.  This shows consumers that Rogers has a strong energy which helps improve their duty as a service provider, but white to show neutrality.
 
McDonalds chose bright reds to generate extremem excitement into their environment. Red and yellow are not complimentary, and both create an impression when standing alone, leaving a take away for the client and a lasting impression on consumers.
 
Colours and branding play an important role in the future and successful progression of your company.  While on the golf course, and in the corporate culture, colours unifies a team and lends an identity to a workplace.
 
What are YOU corporate colours, and why? Tweet at us @gingerichgroup

Please check back with us, as we continue to explore the importance and relevance in colours for marketing, branding and corporate apparel.

When most people think of accessories, they think of girlie hair ties, bracelets and earrings, or airport shops with tacky ties and a plethora of $10 pashmina scarves.  However, at the Gingerich Group, we know that quality accessories actually mean so much more; they can add value, visual unity, and appreciation for your staff when used for events or incentive programs.
 
Finding the appropriate accessories for the office place is essential.  The classy understated look of less is more, or the signature eye catching piece, can work wonders on projecting your image and boosting your confidence in the boardroom.
 
Whether you are looking exclusively at our Skagen Denmark watch and sunglass collections, or our Knirps umbrellas or Swiss Gear/Roots bags, promotional merchandise is an essential part of your branding, and when you want to stand out with more than a brightly coloured lanyard at an event, choose quality accessories that carry their own wow factor without having to feature the flashing lights or gimmicks that can be present at promotional events.
 
It is the little things.
 
Details are the things people notice at your event, from gift bags to minor touches like buttons, every little detail paints a big picture on the effort, the message and the overall memory of your upcoming event. Perception is a large factor in attracting and maintaining clients, offering these details with a higher perceived value will always set you apart from the competition.
 
At the Gingerich Group, we help remind you of these little details, and how they can play into your events to help voice your message and project your corporate branding in an effective and stylish way. Offering brands with quality and market value remains at the forefront of our corporate strategy.
 
Watches, Sunglasses, Umbrellas, Buttons, chic polo’s and cardigans… we have what you are looking for.